Define the need
Clarify the disease area, research or clinical question, sample conditions, timing and key stakeholders.
Centered on Enterprise Business Goals
Organizing Actionable Collaboration Pathways
NovoBay works with diagnostics and pharmaceutical companies to advance market expansion, clinical collaboration, partner development and commercialization, starting from product stage, evidence conditions and target markets.
Four Core ServicesFrom Market Assessment
From Market Assessment
to Commercial Partnership
Every project starts with enterprise goals and application needs. We first clarify product stage, target market, practical constraints and decision points, then organize suitable clinical, industry and commercial resources.
Market Assessment
Market Expansion & Access Strategy
Assess priority opportunities, key stakeholders and phased market-entry pathways based on product attributes, evidence status, target markets and commercial goals.
- Initial market and stakeholder mapping
- Clinical, regulatory and commercial gap assessment
- Recommended sequence and partnership priorities
Clinical & Evidence
Research & Clinical Collaboration
Connect suitable hospitals, experts and research teams to assess research questions, collaboration conditions, validation resources and project-launch arrangements.
- Research and clinical partner matching
- Sample, workflow and feasibility assessment
- Coordination of multi-party responsibilities and milestones
Industry Collaboration
Companion Diagnostics & Cross-Company Collaboration
Connect pharmaceutical companies, diagnostics providers and specialist resources around biomarker, patient-stratification and testing needs to shape collaborative solutions.
- Matching pharmaceutical needs with diagnostic capabilities
- Joint mapping of testing and evidence pathways
- Coordination of scope and responsibilities
Market Development
Channel Partner & Key Account Development
Map the channel ecosystem, identify prospective business partners and advance discussions with priority institutions according to product stage and target market.
- Channel landscape and partnership-model assessment
- Identification and screening of qualified partners
- Key-account connections and business advancement
HOW WE COLLABORATEBring complex partnerships into
Bring complex partnerships into
a clear decision rhythm
NovoBay focuses on the points where work can break down between defining a need and executing a collaboration, rather than on a one-time introduction.
Assess the fit
Evaluate partner technology, evidence, boundaries, resource conditions and the project's stage.
Organize the path
Define scope, validation plans, responsibility interfaces, decision points and communication mechanisms.
Move into action
Coordinate resources and feedback, identify execution barriers and support later translation or commercial discussions.
PROJECT OUTPUTSTurn discussion into
Turn discussion into
decisions and next actions
Specific deliverables depend on the project's objectives and written collaboration arrangements, and typically fall into three groups.
Shared problem definition
Build a common view of the target scenario, unmet need, potential partners and priorities.
Fit assessment framework
Map candidate technologies, sample and workflow requirements, and evidence that still needs to be verified or generated.
Action pathway
Clarify accountable parties, key milestones, collaboration boundaries and the conditions for moving forward.
Start with one real problem
Tell us about the research, clinical or commercialization scenario you are evaluating.