Leadership

The People Behind Novobay

Experienced professionals from multinational pharmaceutical, legal, and financial backgrounds — united by a shared vision to transform precision medicine accessibility.

Co-Founders

James ZHU

James ZHU

Co-Founder

Medical Affairs Drug Development Regulatory Affairs

A healthcare executive with over 30 years of cross-regional leadership spanning North America and Greater China, holding senior leadership roles at several different global pharmaceutical companies. The expertise covers the full value chain: medical affairs, business operations, and marketing & sales. driving new product launches, lifecycle management, and patient access strategies across diverse regulatory environments. A former Board Member of the Hong Kong Association of Pharmaceutical Industry (HKAPI), played a pivotal role in shaping industry standards and fostering collaboration between multinational corporations and local stakeholders.

Career Highlights

  • EMBA, China Europe International Business School
  • M.Sc. of Clinical Neurophysiology
  • Vice President and BU Head of several MNC
Qing LU

Qing LU

Co-Founder

Legal Finance Biotech

Doctor of Law with years of international legal experience, nearly 10 years of financial industry experience at top securities house, and years of involvement in biotech entrepreneurship in Hong Kong Science Park. Familiar with mainland China and Hong Kong capital markets as well as biopharmaceutical industry operations.

Career Highlights

  • Doctor of Law (International Law)
  • Nearly 10 years at top securities house
  • Extensive experience in mainland China and Hong Kong capital markets, cross-border transactions, and biotech ventures
  • Years entrepreneurship experience in Hong Kong Science Park

Why Our Leadership Matters for Your CDx Project

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Pharma-Grade Standards

James's multinational pharma background brings regulatory-grade quality standards to every CDx engagement.

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Cross-Border Expertise

Qing's dual expertise in law and finance enables seamless navigation of China, Hong Kong, and global regulatory landscapes.

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End-to-End Vision

From capital markets to clinical deployment, our leadership covers the full lifecycle of companion diagnostics development.

Work With Our Team

Ready to collaborate? Get in touch to discuss how our leadership team can support your CDx project.

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