Commercialization Service Matrix
From Market Assessment to Commercial Partnership
Organizing the Critical Services
Starting with the business goals of diagnostics and pharmaceutical companies, NovoBay assesses market opportunities and routes forward, connects clinical, industry and commercial resources, and advances early opportunities into clearly scoped, actionable projects.
Market AssessmentMarket Expansion & Access Strategy
Assess market opportunities, key stakeholders and phased pathways based on product attributes, evidence status, target markets and commercial goals.
- Initial market and stakeholder mapping
- Clinical, regulatory and commercial gap assessment
- Recommended sequence and partnership priorities
Explore Market Expansion Pathways →
Clinical & EvidenceResearch & Clinical Collaboration
Connect suitable hospitals, experts and research teams to assess research questions, collaboration conditions, validation resources and project-launch arrangements.
- Research and clinical partner matching
- Sample, workflow and feasibility assessment
- Coordination of multi-party responsibilities and milestones
Explore Clinical Collaboration →
Industry CollaborationCompanion Diagnostics & Cross-Company Collaboration
Connect pharmaceutical companies, diagnostics providers and specialist resources around biomarker, patient-stratification and testing needs to shape collaborative solutions.
- Matching pharmaceutical needs with diagnostic capabilities
- Joint mapping of testing and evidence pathways
- Coordination of scope and responsibilities
Explore Companion Diagnostics Collaboration →
Market DevelopmentChannel Partner & Key Account Development
Map the channel ecosystem, identify prospective business partners and advance discussions with priority institutions according to product stage and target market.
- Channel landscape and partnership-model assessment
- Identification and screening of qualified partners
- Key-account connections and business advancement
Discuss Market Development Goals →